Top 10 Free SEO Tools to Boost Your Website Ranking

  

If you want your website to rank higher on Google, you need to have the right SEO tools in your arsenal. However, many premium SEO tools like Ahrefs, SEMrush, and Moz come with a hefty price tag, which can be overwhelming, especially for beginners and small businesses.

The good news? There are plenty of free SEO tools that can help improve your website’s search engine rankings without costing a single penny!

In this blog, we’ll explore 10 powerful SEO tools that will help you with:

• Keyword Research
• On-Page SEO Optimization
• Technical SEO Fixes
• Backlink Analysis
• Content Strategy

Each tool in this list has been handpicked for its ability to improve rankings, increase organic traffic, and enhance your SEO efforts all for free!

1. Google Search Console – The Ultimate SEO Tool

Best for: Website performance, indexing, and keyword tracking

Google Search Console (GSC) is one of the most powerful free SEO tools available. It helps you track your website’s performance in Google search, identify indexing issues, and find high-traffic, low-competition keywords that your site is already ranking for.

Key Features:

• Monitor your organic search traffic
• Identify search queries where your website appears
• Check for indexing errors and submit sitemaps
• Identify mobile usability issues
• Track your website’s click-through rate (CTR)

🔹 Pro Tip: Go to the Performance Report, filter for "Queries," and sort by Impressions to find low-difficulty keywords (KD 10-15) that are already bringing in traffic. Optimize content around these keywords for better rankings.

2. Ubersuggest – Free Keyword Research & Site Audit Tool

Best for: Keyword research, backlink analysis, and site audits

Ubersuggest, created by Neil Patel, is an all-in-one SEO tool that helps with keyword research, competitive analysis, and website audits. The free version provides enough data to help small businesses and bloggers improve their rankings.

Key Features:

• Find high-volume, low-competition keywords
• Analyze competitor websites and their top pages
• Perform an SEO site audit to identify on-page issues
• Get backlink data to improve your link-building strategy

🔹 Pro Tip: Enter your main keyword in Ubersuggest and look for long-tail variations with low competition (KD 10-15). These keywords are easier to rank for and attract targeted organic traffic.

3. Ahrefs Free Keyword Generator – Discover Easy-to-Rank Keywords

Best for: Finding low KD keywords & long-tail keyword ideas

Ahrefs Free Keyword Generator is a fantastic tool for discovering high-traffic, low-competition keywords without needing a premium account.

Key Features:

• Get 100+ keyword ideas for free
• View search volume & keyword difficulty
• Analyze top-ranking pages for any keyword
• Find low KD keywords with high search potential

🔹 Pro Tip: Search for "how-to" or question-based keywords like how to rank a website on Google fast (KD 12) to create SEO-optimized content.

4. MozBar – Check Domain Authority & Page Strength

Best for: Domain Authority (DA) analysis & competitor research

MozBar is a free Chrome extension that provides essential SEO metrics for any website, helping you analyze Domain Authority (DA) and Page Authority (PA).

Key Features:

• View DA & PA scores for any website
• Identify competitor rankings & strengths
• Analyze spam scores of backlink sources

🔹 Pro Tip: Target backlinks from websites with DA 40+ to improve your website’s authority and rankings.

5. AnswerThePublic – Find Trending Question-Based Keywords

Best for: Content ideas & long-tail keyword research

AnswerThePublic is an excellent tool for finding popular questions and topics related to any keyword. It helps create SEO-friendly content that directly addresses what people are searching for.

Key Features:

• Discover long-tail keywords based on search queries
• Find questions, prepositions, and comparisons related to your keyword
• Generate new blog post ideas

🔹 Pro Tip: Use question-based keywords like what is local SEO and why is it important (KD 14) to create informative content and improve rankings.

6. Screaming Frog SEO Spider – Best for Technical SEO Audits

Best for: Finding broken links, duplicate content & missing metadata

Screaming Frog SEO Spider is a must-have tool for technical SEO. It crawls your website and identifies on-page SEO issues that may affect rankings.

Key Features:

• Detect broken links (404 errors)
• Identify duplicate content
• Find missing title tags & meta descriptions
• Analyze website structure & internal links

🔹 Pro Tip: Fix broken links and missing meta tags to improve your site’s on-page SEO and user experience.

7. Google Keyword Planner – Free Tool for Finding Keywords

Best for: Finding search volume, CPC & keyword trends

Google Keyword Planner is a free tool from Google Ads that helps with keyword research. It provides search volume data, competition levels, and cost-per-click (CPC).

Key Features:

• Find high-traffic keywords
• Check monthly search volume & competition
• Discover local SEO keywords

🔹 Pro Tip: Target low-competition keywords (KD 10-15) with at least 1,000 searches/month for better rankings.

8. SEO Minion – Optimize Your On-Page SEO

Best for: Analyzing on-page SEO & competitor strategies

SEO Minion is a free Chrome extension that helps analyze on-page SEO factors, check broken links, and highlight competitor strategies.

Key Features:

• View meta tags & header structure
• Analyze internal & external links
• Highlight on-page SEO issues

🔹 Pro Tip: Use SEO Minion to analyze competitor websites and optimize your content accordingly.

9. Small SEO Tools Plagiarism Checker – Ensure Content Originality

Best for: Checking for duplicate content & plagiarism

Google prioritizes original, high-quality content. The Small SEO Tools Plagiarism Checker ensures your content is unique, helping you avoid SEO penalties.

Key Features:

• Check for duplicate content
• Ensure SEO-friendly writing
• Improve content originality

🔹 Pro Tip: Always rewrite duplicate content to maintain high content quality and improve rankings.

10. Rank Math SEO Plugin – The Best Free WordPress SEO Plugin

Best for: On-page SEO optimization & schema markup

Rank Math is a powerful WordPress SEO plugin that helps optimize on-page SEO, schema markup, and more.

Key Features:

• Optimize meta titles, descriptions & focus keywords
• Generate XML sitemaps
• Add schema markup

🔹 Pro Tip: Use the focus keyword feature to optimize each post for low-competition SEO keywords.

Final Thoughts

Using these free SEO tools, you can improve rankings, increase organic traffic, and optimize your website without spending a fortune.

Which of these tools do you use? Let us know in the comments! 🚀